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Why Is Social Media Marketing Important Today?

 

Why Is Social Media Marketing Important Today?

Today's consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 

  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

  • Facebook alone has over 2.7 billion monthly active users. 

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