What is Google Ads?

Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

How are your Google Ads really performing? Find out with our Free Google Ads Performance Grader.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

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Are There Different Ways to Conduct Digital Marketing?

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PPC MANAGEMENT

Management PPC Management with Silverwing Technologies Pay Per Click (PPC) administration is fast becoming an ideal way to help your business procure top rankings in web crawlers and major search engines. Aided by enhanced advertising and promotion techniques, our Pay Per Click services at Silverwing Technologies, catapult your organization, products and services far ahead of your competition. PPC Services at STARLOOP provides instant access to the smartest web publicizing models for co-coordinating the activities linked with your website. It goes a long way in driving natural and increased traffic to your web presence. PPC is basically a marketing tool, where publicists pay a pre-defined amount to distributers/online site holders, when a notice or link is clicked. It is a powerful promotion aid which requires various online searching tools and skills of professionals in the field.

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