How Do I Create and Implement a Digital Marketing Strategy? The process for creating and implementing a digital marketing strategy involves many steps and required considerations. In this context, it is critical to devote time and resources to planning and creation. Information, analytics and research collected while planning and creating can have a tremendous impact during implementation. It is true that every business has unique needs and goals. Correspondingly, the creation and implementation of a digital marketing strategy will change from business to business. But in common practice, many businesses employ a similar process for creating and implementing a digital marketing strategy, as outlined below. Identify Marketing Goals — The first step in this process involves identifying specific goals, such as driving sales, generating leads, building brand recognition or increasing subscribers. Solidify Sales Process — To maximize the benefits of digit...